MELISSA
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Creative Concept
Graphic Design -
Agency: Box1824
Creative Direction: Laura Kroeff
Copywriter: Lara Martins
Making plastic extraordinary
You either love Melissa or haven’t discovered it yet. Famous for their funky, funny, and fashionable plastic shoes, Melissa is now tackling plastic waste with innovative solutions bringing a new vision to the core of their brand. Believing that even challenging topics can be captivating through the right visuals, a mobile-first brand book was designed to communicate their updated values and goals through a bold, colorful, and dynamic design.