A gateway to digital experiences

Kobe needed a complete rebrand to strengthen its position as Brazil’s leading mobile commerce platform and to emphasize its role as a pioneer in delivering seamless, positive online shopping experiences. The new identity takes inspiration from the visual parallel between the torii gate in the city of Kobe and the brand’s initial “K.” Traditionally a symbol of passage to the sacred, the torii is reimagined as a gateway to digital experiences that connect brands and people, expressed through a minimalist and functional, Japanese-inspired aesthetic.